On the Facebook advertising platform, there are many different ways to target and shape your audience: broad vs. specific, interest-based, behavior-based and demographic or location-based.

You’ll be hard pressed to find another social networking site that does a better job with its advertising platform than Facebook. Not only does Facebook have access to the most data, but it also ...

By January 19, 2022, Facebook said it would be removing some ad targeting features, including ones that focus on race, ethnicity or religion. Written by Jonathan Greig, Contributor Nov. 9, 2021 at ...

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this ...

Facebook says it’s not using its new Nearby Friends feature to target ads yet, but after I asked why it’s tracking “Location History” it admitted it will eventually use the data for ...

Facebook is limiting what data it shares with brand advertisers to enhance privacy for its youngest users. The move will restrict brands to targeting ads based on only general information about users, ...

If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could. Trying to pitch your boutique bed and breakfast to a 44-year-old "trendy mom" who lives in ...

Facebook will no longer let advertisers target people with ads based on how interested the social network thinks they are in topics like politics, religion, or race. The new rules begin in January.

Facebook will also build a tool to make all housing ads available by target area, even to users they’re not programmatically aimed at, COO Sheryl Sandberg said in a blog post.

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to "sensitive" topics, such as ads based on interactions with content around race, health, religious ...