And, by the way, I haven’t seen a “Theatre of the Mind” ad created by AI yet. This is still the realm of real, live people who have real, live emotions and desires.

People in the marketing industry may wonder if we here in the US put too much emphasis on ads that run during the Super Bowl. But put aside for a moment the mind-boggling (estimated) $8 million it ...

System1’s Test Your Ad platform assigns a 1 to 5.9-Star Rating based on the emotional response viewers have to the ad, which demonstrates an ad’s ability to drive long-term growth. It also provides a ...

In the 1880s, color printing turned ads into art, and artists turned ads into something people wanted to look at. Theatres, cabarets, and showmen used emotion to fill seats. It was working.

ADS THESE DAYS have full-blown narratives, taking viewers through a beginning, middle, and emotional climax in a matter of 30 seconds — and Filipinos are proving to be most susceptible to this. Damien ...

The study, led by WPP’s Mindshare NeuroLab Director Terence Scroope, indicated that emotional intensity increased by 12% when consumers engaged with audio ads, surpassing global benchmarks for ...

Emotional ads can boost brands’ pricing power by 40%, finds research from brand tracking platform Tracksuit in partnership with Google, Ipsos and the IPA. The report examines the impact that ...