And, by the way, I haven’t seen a “Theatre of the Mind” ad created by AI yet. This is still the realm of real, live people who have real, live emotions and desires.

People in the marketing industry may wonder if we here in the US put too much emphasis on ads that run during the Super Bowl. But put aside for a moment the mind-boggling (estimated) $8 million it ...

In the 1880s, color printing turned ads into art, and artists turned ads into something people wanted to look at. Theatres, cabarets, and showmen used emotion to fill seats. It was working.

Emotional ads running on YouTube are 40% more likely to make consumers less sensitive to price, meaning they are willing to pay more for a brand, according to Google and Ipsos.

ADS THESE DAYS have full-blown narratives, taking viewers through a beginning, middle, and emotional climax in a matter of 30 seconds — and Filipinos are proving to be most susceptible to this. Damien ...

Emotional ads can boost brands’ pricing power by 40%, finds research from brand tracking platform Tracksuit in partnership with Google, Ipsos and the IPA. The report examines the impact that ...