Neuro-Insight UK CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She picked 3 key areas to focus on: colours, shapes, and sounds.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...