So what’s the difference ... better on company letterhead, for example. Over the years, we here at Co.Design have had plenty of commenters criticize us for using logo as a catchall term.

Hiring a professional to design a logo for your business can be an expensive endeavor. It can cost anywhere between $3,000 to $30,000, depending on the type and complexity of your logo.

In truth however, your logo plays only a small part in the overall ‘branding’ of your business. What is the difference between a brand and a logo? A brand, through image and tone of voice, should ...