Fjaðrárgljúfur is a 1-mile-long, 330-foot-deep canyon located in the southern part of the country. ... Iceland's overall number of foreign visitors quadrupled between 2010 and 2017, ...

In this photo taken Wednesday, May 1, 2019, Hanna Johannsdottir, a ranger from The Environment Agency of Iceland, poses for a photograph at the mouth of the Fjadrargljufur canyon. Egill Bjarnason / AP ...

Iceland's Fjadrargljufur canyon, featured in Justin Bieber's 2015 "I'll Show You" music video, is being loved to death. So the country is closing it.

According to a report by The Associated Press, Justin Bieber's "I'll Show You" has inspired over 1 million people to visit Iceland's Fjadrárgljúfur canyon.

This photo taken Wednesday, May 1, 2019, shows a cliff at the Fjadrargljufur canyon in southeastern Iceland. Photo by Egill Bjarnason / AP. Over 1 million people have visited the area since the ...

FJADRÁRGLJÚFUR, Iceland (AP) — A large sign warns motorists that Iceland’s Fjadrárgljúfur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a ...

FJADRÁRGLJÚFUR, Iceland (AP) — A large sign warns motorists that Iceland’s Fjadrárgljúfur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a ...

A large sign warns motorists that Iceland’s Fjadrárgljúfur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a roadblock has to explain why no ...

This photo taken Wednesday, May 1, 2019, shows a cliff at the Fjadrárgljúfur canyon in southeastern Iceland. ... the Environment Agency of Iceland estimates, leaving deep scars on its vegetation.

FJADRÁRGLJÚFUR, Iceland (AP) — A large sign warns motorists that Iceland's Fjadrárgljúfur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a roadblock ...

Justin Bieber's magical music video "I'll Show You" was filmed at the canyon located in Iceland and seen by millions, creating overwhelming demand for the once-pristine spot.