Top K-beauty makeup brands at Sephora. You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too.

K-pop girl group-inspired makeup is blowing up globally, with millions trying the soft, dewy Korean look-here's why it's the ...

Korean makeup trends tend to align closely with Korean skin care trends — "glassy," "dewy," and "flushed" are a few ... 08 The Best Korean Eye ... it’s extremely cute, and you need a ...

Korean beauty and makeup is equally popular among millenials and Gen Z. ... This K-style eyeliner creates an illusion of a bigger and more rounded eye. ... It’s about creating a cute look, ...

Then, say hello to dwi teu im (which directly translates to "behind open") makeup — a technique favoured by K-pop idols, such as Lee Sung Kyung, IU and Suzy Bae, and frequently used by Korean ...