Memes rely heavily on emotional reactions – often humour, anger, or outrage – to encourage rapid sharing. Before clicking ...

or spreading misinformation or conspiracy theories. Humour can disguise the impact of these ideas, making them seem acceptable when they aren’t. A meme may seem funny or insightful on its own ...

or spreading misinformation or conspiracy theories. Humor can disguise the impact of these ideas, making them seem acceptable when they aren't. A meme may seem funny or insightful on its own—but ...

Conspiracy theories prove especially adaptable ... Remember that context matters A meme may seem funny or insightful on its own – but within wider conversations, it can take on new meanings.