It's cool-looking. Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys." Since I'm doing fake-LEGO pirate vessels, here's a haunted ...

Technically, Mattel is already a Lego competitor; they sell a Lego-compatible building ... from a certain well-known Danish brand? Mattel tells us the new Brick Shop kits will have better brick ...

The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of ...

Available exclusively through the Alienware Arena Marketplace (this is NOT an official LEGO set), the Area-51 Brick Kit ...

few brands focus with as much intent and care as Battle Brick Customs. Based in Atlanta, Georgia, the company produces custom-built, LEGO-compatible military sets that blend playability with ...

adding that the brand is “not abandoning [its] effort to make oil-free bricks” and remains “fully committed to making Lego bricks from sustainable materials by 2032.” Lego ended up testing ...

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will ... Mattel is introducing the new brand at the Nuremberg International Toy Fair.

In an interview with CNN, CEO Neils Christiansen pointed to the brand’s strength “throughout the world with all consumers.” Lego, which sells billions of plastic bricks annually, has tested ...