How to Write a Business Introduction. Introductions are an important part of business communication. You see them whenever a company needs to introduce itself or new products to potential customers.

How to Write Introduction Letters to Introduce Organizations & Companies. ... small business owners and salespeople when introducing yourself to others by remembering one simple reality.

The best way to connect with people is through an introduction. You can always cold-call someone, but having a trusted mutual connection introduce you will always be more effective.