A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a complementary shade of raspberry ...

Accurate color rendition ... is able to adjust colors across different sections. Tecno shared a before-and-after sample of stage lighting where the lights remain vivid but the performer’s ...