Deb Saul, of Elgin, has renewed her love for Cocoa Puffs. “When my kids do convince me to buy them, I swear I hide them so I can have them all to myself,” she said.

Facing soggy sales overall, breakfast cereal makers are hoping Millennials will go cuckoo for Cocoa Puffs and find Lucky Charms magically delicious. They are trying to expand past the usual kids ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

But, kids, I'm sure they'll still let you order the Cocoa Puffs, as long as you don't use your parents' milk. This story was originally published June 11, 2018 at 10:11 PM. Related Stories from ...