Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

The trade war presents complex challenges for companies within the food and beverage industry, from small, independent bottlers to massive, multinationals like Coca-Cola.