It worked for Santa, and it was just living in the Christmas tree,” Pitts said. Lumistella Co. founder and co-CEO Christa Pitts spoke with FOX Business about the successful The Elf on the Shelf ...

Like Christmas gifts ... We were an all-in elf family: We watched the "Elf on the Shelf" holiday cartoon special, we owned EOTS pajamas, we added Elf Pets — like a reindeer and a St. Bernard ...

If you're looking to explore the Christmas tradition for the first time, here's everything you need to know about Elf on the Shelf. As told in the children's book, "The Elf on the Shelf ...

Everyone knows Elf on a Shelf ... so they can get the best Christmas gifts each year. But, there’s a new competitor in town that might be sending Elf on a Shelf into hibernation a little ...

if you didn't already know. Elf on the Shelf has become a growing Christmas tradition that was originally started by Carol Aebersold and her daughters Chanda Bell and Christa Pitts in 2005 ...

These celeb moms are winning Christmas with their elaborate Elf on the Shelf displays Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She's worked at PEOPLE for over five years as a ...

Your Elf on the Shelf will return to the North Pole on Christmas Eve to help Santa prepare for next Christmas. Yes, you snoozed, but we're not going to let you lose! You'll have more ideas ...

Elves must return to the North Pole nightly. Each evening, between the first day the Elf makes its way onto your shelf and Christmas Eve, marks another journey that he takes from your home to the ...