We got the backstage scoop from the daughter of Custo Barcelona’s designer, who just so happens to be a runway model and budding fashion writer. Photo courtesy of Ugo Camera. Carlota’s ...

Rua Carlota is a true pioneer within the conscious fashion movement, by showing that it is possible to launch a completely sustainable (and profitable) business from the comfort of your bedroom.

The items are yet to appear on your classic reselling sites, like eBay or Etsy, so fashion lovers will have to sign up for updates in case a restock happens before the competition ends on Apr. 17.