Check-filled parasols, loungers next to a branded swimming pool on the rooftop, and a summer-ready edit are available on ...

instead of $512 Ferragamo Women’s SF964S 54mm Sunglasses for $80, instead of $255 Burberry Women’s BE4375F 57mm Sunglasses for $100, instead of $268 Ray-Ban Unisex RB3596 59mm Polarized ...

As Burberry has “enormous authority ... each with different ways of enticing customers to come into the brand, for example through lipstick, sunglasses or leather goods.