“The trademark will cover our premium rice variety, and we have set our criteria, standards and management for this brand.” Lak said it was yet unclear who had final authority over the branding of ...

Khy Muny, general manager of rice miller AMRU Rice (Cambodia), welcomed the branding effort, noting that the industry had been waiting since 2010 for a unified label. “This name will stop all ...

“Cambodia was lacking its own rice brand. Now we have it, and we are very proud of this achievement,” Sovann said. Khy Muny, general manager of Amru Rice, ...

Although Cambodia is a minnow in the world rice stakes, producing just 1 percent of global output in 2012, the award for its fragrant romduol varietal should help promote exports.

The full range of IBIS Rice products will launch on Abel & Cole from 15 th May. This latest partnership, much like the backing of Chris Packham, speaks volumes about IBIS Rice as a brand. IBIS Rice is ...

Rice authorities unveiled the “Malys Angkor” rice brand, a new certification mark that encompasses a range of Cambodian fragrant rice varieties. The Cambodia Rice Federation (CRF), the ...