Sour Patch Kids aren't sour anymore. Or are they? The gummy candy brand announced last week on social media that it was dropping "sour" from its name and would rebrand itself as "Just Patch Kids ...

They were partially inspired by another 80s craze which was the Cabbage Patch Kids dolls ... behind this popular treat. The brand introduced tons of new flavors over the years and each one ...

Have you ever dropped a candy in a darkened movie theater? What about trying to sneak a treat in the middle of the night?

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...