ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

Learn how to create an AI Instagram influencer that engages 24/7. Discover tools like OpenAI & Supabase to build your virtual ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

From world-famous celebrities to teens reviewing products on TikTok, influencers continue to shape consumer perceptions. Recent decisions from ...

As influencers are becoming more vocal about burnout, stress, dopamine addiction, and body image issues, a new therapy ...

YouTube and Sirius XM host Megyn Kelly declared war on Versace over a promotional partnership with transgender influencer ...

At Brand Influence Agency - South Africa’s leading community-led influencer marketing partner - we see foot soldiers as essential counterparts to creators. They’re the sentiment shifters.

The UK’s Advertising Standards Authority (ASA) watchdog said posts with commercial connections must make it obvious or risk ...