Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

Learn how to create an AI Instagram influencer that engages 24/7. Discover tools like OpenAI & Supabase to build your virtual ...

From world-famous celebrities to teens reviewing products on TikTok, influencers continue to shape consumer perceptions. Recent decisions from ...

The UK’s Advertising Standards Authority (ASA) watchdog said posts with commercial connections must make it obvious or risk ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Influencers have been quick to respond to the coronavirus pandemic, providing help, advice and entertainment to audiences at home. Here, The Fifth explores how creators can help brands tell their ...

As influencers are becoming more vocal about burnout, stress, dopamine addiction, and body image issues, a new therapy ...