This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

In his book Tools of Titans—a book about the tactics, routines and habits of people who have achieved stunning success in life and business—well-known "life hacker" Tim Ferriss quotes a ...

"Blue ocean" enterprises are a concept popularized by W. Chan Kim and Renée Mauborgne in their bestselling book " Blue Ocean Strategy: How to Create Uncontested Market Space and Make the ...

Adapted from "The Wall Street Journal Guide to Management" by Alan Murray, published by Harper Business. The rapid pace of innovation and change in recent years has led scholars and executives to ...

1. Listen to your customers and integrate data. When you operate in a Blue Ocean, you can't rely on established norms or ...

In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in ...

The authors of Blue Ocean Strategy evaluated 108 companies and found that 86 were product line extensions that accounted for 62 percent of total revenues and 39 percent of total profits. In ...

Before showing you how to make a blue ocean shift—how to move your organization from market competing to market creating—we first need to clarify what market- creating strategy really is and ...

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the ...