A new study suggests that many kid-friendly breakfast cereals are slipping in nutritional value, with more fat, sugar and ...

There is a right order to do things in life ... behaviors, cereal today is worshipped as a go-to breakfast meal. For those who eat it, there’s an ecstasy in slurping down a spoonful of cold ...

Many big brands that fill the shelves ... such as Cheerios' "Cheerios Protein" options. Now PepsiCo's Life brand is adding a new take on a classic cereal to the mix, and it's all about optimizing ...

PepsiCo’s Life ... startup cereal brands touting healthier ingredients have been able to grow and erode market share for the established giants. The direct-to-consumer brand Magic Spoon, which ...

After more than 15 years of seeing profits decline industry-wide, cereal producers are feeling the (Cinnamon Toast) crunch of no longer being breakfast's best bet. Could the ungrateful youth of today ...