M&S Schmalberg, a fourth-generation, family-owned and -operated business, creates custom fabric blooms by hand in its West 36th Street workshop, where florals seen on red carpets, runways and the ...

By the mid-1800s, the fabric was finally being produced in Europe, and the patterns had been Westernized from traditional Indian tree of life imagery to larger and looser floral motifs.

The family’s florals can also be spotted on the screen; in “And Just Like That,” Sarah Jessica Parker donned M&S Schmalberg ...