The brainchild of Denver- area schoolteacher Julie Aigner-Clark, the videos – with such names as “Baby Einstein,” “Baby Mozart” and “Baby Bach” – were so successful that Walt ...

She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 ...

ESSAY: Mozart may not turn your kid into the next Einstein (he didn’t do well in school anyway), but it certainly can’t hurt. Here’s a little common sense for parents. The Orange County ...

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date, more than ...