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Four years, one lawsuit and relentless pestering after a headline-grabbing study slammed their iconic Baby Einstein videos as harmful, Bill Clark and Julie Aigner-Clark have forced the University ...
RATTLE BATTLE – SESAME STREET TAKES ON BABY EINSTEIN IN DVD WAR By . Jennifer Gould. Published March 26, 2006, 5:00 a.m. ET. The $500 million baby video market is about to get all shook up.
A study of almost 100 boys and girls aged between one and two found that regularly watching a DVD from the Baby Einstein range did nothing to boost their vocabulary.
While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...