BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it’s a thing that happened in the world, some people are not happy about it. I can see both sides ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...

New transparent BMW logo arrives The BMW Concept i4 featured a new transparent logo design, marking the most radical change to the company’s branding in 100 years. By: Luke Wilkinson.

BMW changes logo after 23 years; sees mixed reactions ... The second change is the removal of the black outer ring in favour of a transparent background, which just looks plain bad.” ...

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

The iconic logo was introduced in 1997, as BMW was evolving into a “relationship” brand. Jens Thiemer, senior vice president customer & brand BMW said that the logo then was aimed at radiating ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

The history of BMW’s logo explained. BMW was first commercially registered in 1917, emerging from a renamed aircraft engine manufacturer. The Treaty of Versailles — signed after World War I in an ...