Broadly, “auburn hair” saw a 21.8% jump in year-over-year popularity on Google and TikTok, according to Spate. “Chappell is definitely a driving force [behind the trend], because she's ...

Consider the shade to be the next iteration of last year’s copper craze, now leaning more into golden auburn territory than its highly pigmented predecessors.“This hair color shifts the bold ...

"Auburn hair color can be interpreted in so many ways - the shade and tone vary with each person," says Louise Rusk, master colorist and co-founder of Jess & Lou Beauty. "These rich, warm tones ...

7 Stunning Auburn Hair Color Ideas, According to Celebrity Stylists 1. ... a true auburn shade sits in the medium depth range, a balanced blend of copper and brunette hues," says Valerie.