Home; Tech; Features How Apple really came to 'Think Different': 5 takeaways. In Forbes, Rob Siltanen, one of men who worked on the Apple's landmark 1997 ad campaign, details how it all came to be ...

In the latest dispute, Swatch argued that Apple's slogan had “not been put to genuine use” for a number of years. Its evidence included photos of boxes for old iMacs where "Think Different" appears ...

Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the ...

The ‘Think different’ campaign included print ads which stood out because they made no reference to Apple products, featuring only a photo of a historic figure, the slogan and a small Apple logo.

You could also get posters of most of these icons with the “Think Different” logo. If you’d like to help support AWT (and help us reach our goal of eliminating ads), consider becoming a patron. We ...