J.P. Morgan has lowered its Apple stock price target, warning that iPhone demand may be slowing down after a wave of early purchases and weaker interest in the upcoming models.

Investment bank JPMorgan on Thursday cut its price target on Apple stock, citing growing challenges for the iPhone maker.

Apple’s stock took a minor confidence hit today, as JPMorgan lowered its price target, though the firm kept its overall rating intact.

Apple stock is up 0.03% on July 9 as the company announces a new COO and leans into services to offset pressure from tariffs.

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Apple stock was up in premarket trading after the iPhone maker posted first-quarter earnings results that beat expectations.

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On Monday, JPMorgan analyst Samik Chatterjee reaffirmed the Overweight rating and $240.00 price target for Apple stock, trading on (NASDAQ: AAPL).