“We can launch a protein ice cream or high-protein milk ... This is where e-commerce has been a big help, and Amul, with its Shop Amul online store, offers a substantial part of the range.

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Mehta says it will include a new AmulFed dairy (the manufacturing unit of GCMMF) in Rajkot, new plants across Pune, Ujjain, Kolkata, and Goa, and the expansion of eight ice cream plants.