This week Amazon has gone bigger than ever on its Prime Day deals. Beyond the big-ticket items, however, there's a real winner for fans of reading, thanks to this Kindle promotion. Kindle Unlimited is free, but only if you sign up before the end of today!

In 2025 that is not the case at all, though. Amazon has dropped prices on the entire Kindle lineup and these are the best deals I've ever seen on the latest models. If you've been waiting for Prime Day to pick up one of these popular e-readers for yourself or a loved one, I can honestly say there's never been a better time to do so.

The new Kindle with Colorsoft display brings book covers and content to life with paper-like colour. It’s built for long, distraction-free reading with up to 8 weeks of battery, a waterproof design, and 32 GB of storage to carry your whole reading wish list.