Adidas has been selling sports shoes since the late 1940s - but people are only just noticing the 'hidden message' the brand has been sending to its customers through its logo.

Adidas filed the opposition to the Black Lives Matter logo on March 27. The logo also features three stripes, but in yellow. ... documenting the logo's first usage in 2016.

Adidas will no longer object to a trademark application filed by the Black Lives Matter Global Network Foundation for a logo the company had previously claimed would be “confusingly similar." ...

Adidas has been in the business of selling sportswear since the late 1940s. However, people have only just discovered a hidden message in its emblematic logo. The sportswear manufacturer was ...

While there was original speculation that the new logo would appear on Young's second signature shoe, that is not the case. The adidas Trae Young 2 launched in November 2022 for $140.

So, it should come as no surprise that the original logo for adidas featured just that. "The very first logo showcased a track and field spiked shoe-with the signature 3-Stripes, of course-sitting ...