Abercrombie's Fierce cologne is being relaunched with a new ad campaign. The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers.

I resolved never to wear Abercrombie & Fitch Fierce again. For those of us who spent the early 2000s in American high schools and malls, Fierce was inescapable. From the moment Abercrombie debuted ...

Abercrombie & Fitch's rebranding of its signature cologne seems to be paying off. In a call with analysts on Wednesday, after reporting first-quarter earnings results, Abercrombie CEO Fran ...

Cologne-heavy mall staple Abercrombie ... Throughout the yearlong campaign, Abercrombie said, it will focus on its “Fierce Family” sharing their experiences with “body positivity, self ...

Get ready to officially bid farewell to your tween and teen years, because Abercrombie & Fitch stores won’t smell like “Fierce” anymore, and we’re (almost) a little sad about it.

Apparel company Abercrombie & Fitch is shedding its exclusionary ... The Post has learned. The “Face Your Fierce” ads — a play on their Fierce fragrance — center on the brand’s perfumes ...

NATICK - Abercrombie & Fitch store ... tried to steal more than $1,000 worth of cologne, authorities said. Nays Figueroa, 40, stole nine bottles of Fierce cologne valued at $118 each at 5:20 ...

NEW ALBANY, Ohio, Feb. 06, 2020 (GLOBE NEWSWIRE) -- Abercrombie & Fitch ... including the iconic Fierce Cologne, Fierce Confidence, Fierce Reserve, Fierce Blue, Fierce Perfume and Naturally ...

You can tell you’re within 10-yards of a club Abercrombie & Fitch by the smell. The overwhelming scent of cologne billows past ... one of their colognes called Fierce and it is a very masculine ...

In a call with analysts on Wednesday, after reporting first-quarter earnings results, Abercrombie CEO Fran Horowitz said that sales of its Fierce cologne were the best they have been for the past ...