It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech is making national headlines for its aggressive approach to building a championship-caliber football team, largely through the strategic use of NIL d ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...