It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.

The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.

LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from Tiffany.

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week.

I rounded up all the hottest releases from LVMH Watch Week 2025, with my personal favourites from Hublot, TAG Heuer, Zenith and Bulgari

TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and one Oracle Red Bull Racing special edition. Prices will start at CHF 4,600,