The company stated that the app offerings were inspired by their Not-So-Secret Menu broadcast channel on Instagram. Accessible via Starbucks' Insta bio, the not-so-secret menu channel teases customized drinks (e.g., iced black tea with brown sugar syrup) and other specials.

In the “secret menu contest,” four finalists will win a $5,000 prize and have their creation on the menu. Customers will then vote for their favorite on Starbucks’ Instagram. The winner will take home an additional $25,000 prize.

Submit your customized Starbucks beverage. Finalists will win $5,000, and the grand prize winner will get an additional $25,000.