Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances — just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas,

Screens remain the centerpiece of the exhibitions for Samsung Electronics and LG Electronics at the CES 2025 tech trade show, as they promote screens as the most important element to visualize their artificial intelligence (AI) visions.