This article was originally published on www.si.com as Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film. The United States broadcast rights for Formula 1 could be set for a bidding war.

Apple is in advanced talks to acquire the U.S. broadcast rights for Formula 1, currently held by Disney-owned ESPN, which expires at the end of 2025. The move comes after the blockbuster success of F1: The Movie starring Brad Pitt,

Apple is in negotiations to acquire U.S. broadcast rights for Formula 1 racing. As ESPN's exclusivity ends, Apple aims to leverage F1's U.S. popularity, further boosted by Netflix's 'Drive to Survive'.