TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

2025 is not the year to play it safe. It's the year to sharpen your edge, evolve your tactics, and take your message seriously. Be human. Be strategic. Be relentless. Your brand's survival depends on ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...